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What’s the Deal with PopTart Buyers? Consumer Purchasing & Consumption Habits

Unlock the secrets of pop tart consumers: Who loves them, how they're enjoyed, and why nostalgia plays a big role in ...

Spring Black Friday 2024: Event Performance

Numerator experts review Spring Black Friday event performance across key Tools and Home Improvement categories, incl...

Bettergoods: An early read on Walmart’s latest private brand

Walmart's largest food launch in 20 years: bettergoods. See who the new private label brands shopper is, its performa...

Breakthrough Beauty: The Consumer Trends Driving Growth

Numerator experts walk through the key consumer trends driving the beauty sector “glow up” and offer inspiration for ...

Increase Shelf Space: Winning Product Line Review Strategies

Maximize your brand's potential with our comprehensive product line review solutions, spotlighting data-driven strate...

Charging Ahead in the Era of Electric Vehicles (EVs)

Discover what drives electric vehicle owners: From owner demographics to daily life, charging habits, and consumer be...

Cracking the Breakfast Code: Winning Consumer Loyalty through Breakfast

For restaurants looking to bring home the bacon in today’s inflationary environment— either by winning over new guest...

2024 Q2 Holiday Preview

Numerator’s Q2 2024 Holiday Preview survey highlights consumers’ celebration, shopping and spending plans for five ke...

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